I’ve been noticing an interesting trend in the worldwide ecosystem growth of Eclipse. No longer content with just focusing on software and developer tools, the Eclipse community has begun to branch out into new areas. Among them: UK-based courier services and Canary Island real estate. As evidence, take a look at these photos taken by alert Eclipse fans in their travels. Don’t the logos look familiar?
My guess is that these companies thought “Eclipse” was a good name and did a quick internet search for artwork. Googling “eclipse artwork” brings you directly to our artwork page, which has a full collection of high-quality vector artwork for the Eclipse logos available under the EPL. So the community that started with a vision of plug-in re-use has spawned a whole new genre: logo re-use.
Oh, and by the way, one of the best business books I’ve read in the past year has been Wipperfurth’s Brand Hijack. I highly recommend it.